Complaint Letters: How To Launch An Executive E-mail Carpet Bomb - The Consumerist

This is a great article that has some good advice as to how to get results if you are dealing with a company that is less than cooperative with regards to customer service. The stories in the comments seem to show that this can be very effective tactic if you have a very legitimate claim and are persistent. I’ve done variations on this to get things done with ICICI Bank in India - and it works. One of my coworkers went even further than I did, sending e-mails to my company’s executives (they have a contract with this bank to deposit employee paychecks) and was patched into a conference call with numerous executives of the bank 10 minutes later - all apologizing profusely.

One word of warning - this is the “nuclear option” and should not be used until all other avenues have been explored and all lines of communication are exhausted. Also, make sure your claim is air tight - this sort of thing can backfire on you if you have a specious argument.

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